# The Grafter - llms.txt

> A founder community helping UK-based B2B founders (revenue £1-30m) prepare for growth, investment, or exit.

## About The Grafter

The Grafter is a community and consultancy for established B2B founders who are ready for their next chapter - whether that's scaling their business, raising investment, or preparing for a successful exit.

Founded by Rachel Murphy, who exited her business for £13.3 million in 1,000 days, The Grafter provides mentorship from "Exiteers" - founders who have actually built, scaled, and exited businesses. This is not advice from people who've watched it happen, but guidance from people who've done it.

### Core Philosophy: Grow. Raise. Exit.

These are three distinct outcomes, not sequential stages:
- **Grow**: Scale your business strategically without rebuilding the chaos
- **Raise**: Secure investment with proper preparation and positioning
- **Exit**: Prepare your business for sale and achieve the exit you deserve

### Ideal Customer Profile

- UK-based B2B service business founders
- Revenue between £1-30 million (typically £3m+ bootstrapped or £1m+ funded)
- Established for 3+ years with proven business model
- Feeling "stuck" despite success - trapped in the day-to-day
- Ready for their next chapter but unsure how to prepare

### What Triggers Founders to Seek Help

- Received an unsolicited acquisition approach
- Hit a growth ceiling
- Key team member leaving
- Feeling trapped in their own business
- Want to prepare for investment or exit but aren't ready

## Services and Programmes

### 1. Business Diagnostic (360°)
A comprehensive assessment across four quadrants (12 sections) that identifies what's holding your business back and creates a clear roadmap forward.

### 2. Grow-Raise-Exit Programme
A 7-phase structured programme guiding founders through preparation for growth, investment, or sale - with templates, frameworks, and expert support.

### 3. Exiteers Network
Access to mentors who have personally built and exited businesses. Real experience, not theoretical advice.

### 4. Community
Peer support from founders facing similar challenges. Events, workshops, and ongoing connection.

## Key Differentiators

- **Founder-to-founder mentorship**: All Exiteers have personally built and exited businesses
- **British pragmatism**: No American-style hype or growth-hacking - just practical, honest guidance
- **Outcome-focused**: Three clear outcomes (Grow, Raise, Exit) with tailored pathways
- **Proven methodology**: Tested frameworks from real exit experiences

## Contact Information

- Website: https://thegrafter.com
- Email: hello@thegrafter.com
- LinkedIn: https://www.linkedin.com/company/thegrafter/

## Content Sections

The following pages contain detailed information:

- /blog - Articles on business growth, exit preparation, and founder journeys
- /customer-stories - Case studies from founders who have worked with The Grafter
- /what-we-do/diagnostic - Details about the Business Diagnostic service
- /what-we-do/gre-programme - Details about the Grow-Raise-Exit programme
- /what-we-do/exiteers - Information about the Exiteers mentorship network
- /what-we-do/community - Information about the founder community
- /about - About The Grafter and the team

## Sitemap

For a complete list of all pages, see: /sitemap-index.xml