Guiding through growth and innovation


AdviseInc, a healthcare spend data management company, had a successful track record, especially during the critical period of COVID-19, where they collaborated with the NHS on crucial projects such as providing free tools for managing PPE. However, as the organisation navigated their next steps, the executive team recognised the need for external guidance to ensure that their business could not only sustain its growth but also strategically expand into new frontiers.

The challenge for AdviseInc was not just about addressing immediate concerns but about strategically positioning the company for sustained growth, innovation, and international expansion. Turning to trusted friends, The Grafter, to navigate this pivotal phase to help AdviseInc emerge with a refined strategy ready for the next leg of their growth journey.

Grow & Scale

Commencing with a comprehensive 360° Business Assessment, focused on four pivotal domains – Strategy, Business Development, Support Services, and Delivery – we delved into the nuances of AdviseInc’s operations. Together, we meticulously identified strengths, weaknesses, and areas for improvement before an in-depth exploration of AdviseInc’s existing strategy. This process went beyond mere validation, involving the challenging of assumptions and the infusion of valuable external perspectives. The objective was not just to affirm the current strategy but to question and refine it, ensuring alignment with the company’s overarching goals and the dynamic healthcare landscape.

Leveraging our extensive network of experienced strategists played a pivotal role in swiftly addressing identified gaps. From updating an outdated website to fostering connections with trusted partners, we optimised AdviseInc’s resources, resulting in significant time and energy savings for the organisation.

Recognising AdviseInc’s unique position in the market, we explored a delivery partnership model and opportunities beyond borders, considering the nuances of different markets and identifying potential areas of growth. This model aimed to leverage AdviseInc’s insights, offering a seamless integration of data analysis and consultancy. It not only streamlined processes but also opened avenues for revenue sharing and accelerated value delivery to clients. 


The collaboration between AdviseInc and The Grafter proved to be a transformative phase for the company. Our active involvement spurred AdviseInc to refine its strategy, ensuring it wasn’t merely a continuation but a strategic evolution. This partnership challenged the organisation to envision beyond its current trajectory, identifying untapped potentials and proactively preparing for the impact of emerging technologies, such as artificial intelligence.

The collaboration with The Grafter injected renewed energy into AdviseInc. This, combined with strategic insights and effective network leverage, positioned AdviseInc not only to retain existing clients but also to actively pursue and capitalise on growth opportunities in 2024.

More Results

View all


Ready to take the next step? Whether you’re looking to Grow & Scale or plan your 8 Figure Exit, our team is here to guide you. Let’s start a conversation.

Get in touch