Storytelling, collating your key business documents and building a sale pack.
Market testing, ways of working and growth.
It’s about knowing what you (the founder) actually want from the sale and matching the potential buyer’s culture to that of your own business.
I paid £10,000 to get a ‘proper’ valuation when I sold the services consultancy. A lot of the information I had to collate for the valuation is covered here. Don’t say I never give you anything!