Who we are

Not your run-of-the-mill consultancy

Welcome to The Grafter – where rebellion meets results, disruption fuels growth, and bold thinking transforms businesses. As trailblazers in venture building, we fearlessly guide enterprises through pivotal growth phases, armed with the audacity to redefine success.

Your Strategic

The Grafter embodies a collective spirit of excellence and expertise, positioning us as your strategic partner on the entrepreneurial journey. Our industry veterans, each a standout in their fields, ensure our approach is grounded in performance-driven efficiency, unmatched expertise, and tangible results. From Growth to Scaling and Exit strategies, we make your business path clearer, easier, and significantly more successful. We don’t just defy convention; we defy expectations.

Rachel Murphy


Rachel Murphy is a serial entrepreneur, having sold her second company, Difrent, for an eight figure sum, and the founder of her latest venture, The Grafter. With decades of high achievement and success, Rachel has developed a unique set of skills, including determination, resilience, consistency, and innate business sense. Rachel is an expert in the field of business change and leadership, where she brings her lived experience to life.

Rachel’s area of focus for the Grafter is in supporting clients who are wanting to scale and exit and helping them get clarity on their Strategy, Purpose & Vision, bringing their Marketing and Brand to life and ensuring an uptick in Revenue generation. Her big love affair is in sitting alongside clients who are going through the sale process to ensure they are emotionally ready for the journey and have a sounding board who is proven not promised along the way!

Rhys Parfitt


Rhys has spent the past two decades in senior management and executive roles across a diverse range of leading technology solutions and service providers. This journey has provided him with unprecedented exposure to multiple fast paced acquisitions and in turn gaining a wide range of end-to-end perspectives/experiences along the way.

Specialising in creating and defining unique ways for transforming product, service and sales offerings/functions. He is passionate about enabling organisations to drive change within their sector (irrespective of public or private) whilst building exceptional teams and processes that ensure long term success of initiatives.

Mike Cunningham


Mike is an innovative entrepreneurial SME founder who has grown and scaled up a healthtech business to an eight-figure exit, leading a high-performing team on shared values of ability, empowerment, resilience, closely aligned to strong sales performance.

Consistently taken a strategic approach to disrupting markets and successfully delivered benefits for clients while improving customer / patient experience.

Operated for many years at a senior level, as a founder with a keen eye on sales, product, finances and cost base controls. An advocate of the benefits for good corporate governance, following a previous AIM floatation and later trade sale.

Duncan Knight


Duncan is direct and compassionate with a profound passion for coaching and mentoring. He specialises in guiding Founders and their C-suites on the transformative journey of scaling their tech ventures. Their expertise encompasses leader development, strategic planning, and preparing businesses for investment opportunities.

With a track record that includes co-founding two tech enterprises spanning 16 years in HealthTech and Cyber/Enterprise IT Software, he brings a wealth of experience from their impressive 30+ years in the global business arena, having worked across the UK, Australia, Asia, Europe, and the US. His extensive portfolio includes collaborations with numerous founders, sharing knowledge and expertise.

His commitment extends to #TechforGood initiatives, with a particular focus on healthcare. He takes pride in their role within teams that successfully achieved a CE mark and secured NHS approval at MyCognition, all while championing diversity.

Caroline Carruthers


Caroline Carruthers, an esteemed data expert and co-founder of the globally renowned consultancy, Carruthers and Jackson, has left an indelible mark on the data landscape. Pioneering change, she blazed a trail as one of the first female Chief Data Officers in the UK’s public sector at Network Rail.

Caroline’s influence extends to her role as an author of best-selling books, including the iconic “Chief Data Officer’s Playbook” and the immensely popular “Data Driven Business Transformation.”

Acknowledged as one of the top 20 inspirational female data role models by The Female Lead in 2018, Caroline’s dedication earned her the prestigious Computing’s Rising Stars Entrepreneur of the Year Award in 2020. Her legacy in enhancing data operations for major international organisations continues to shape the data-driven future.

Through the Eight Figure Exit programme, Caroline successfully sold Carruthers & Jackson.

Guy Gross


Guy is a financially astute, self-starting entrepreneur with strong portfolio management experience in companies of all sizes, specialising in delivery of step-change innovation. Guy has proven ability throughout the product cycle in complex environments, taking close to 50 products into the NHS and Social Care.

Guy has worked commercially with many companies who now have contracts within the NHS (including Transforming Systems, MyCOPD, and Pri-Med) in a growing portfolio, and advised on a number of large VC and private equity deals. His focus is building and supporting businesses of all sizes to validate market opportunities, co-design their products and develop their go-to-market strategies.

Guy was also advisor to the Department for Health & Social Care throughout COVID. His previous experience also includes former COO of Teladoc and Psychiatry-UK.

Rita Brockless


Rita Brockless, with an impressive 27-year corporate career, is now a seasoned consultant in organisational development.  Rita’s expertise lies in directing and leading, organisational development, and change management. Her extensive experience spans collaborations across public and private sectors, charitable organisations, and the education field, where she offers invaluable coaching and organisational development consultancy.

Rita’s leadership track record shines through her strategic and operational work in organisational development across diverse disciplines and sectors. She has served as a trusted HR business partner to boards, executive committees, and senior organisational development and change teams. Rita’s unwavering belief in the power of people, processes, technology, culture, and talent to enhance business performance positions her as a sought-after expert in driving competitive advantage.

Phil Hendrix

Certified Life Coach

Phil Hendrix is a certified life coach and a seasoned facilitator in the art of “letting go.” His journey towards this profound calling began after 5 years of management consultancy, teaching, and volunteering for the Peace Corps. Driven by a deep desire to contribute to a more peaceful world, Phil now dedicates himself to empowering others to find serenity and contentment in their lives.

Adding to his repertoire, Phil now offers “The Founders Journey,” a 12-week, action-oriented personal development curriculum in collaboration with The Grafter’s business transformation program. This unique opportunity equips founders and CEOs with the mental, emotional, and practical skills necessary to face challenges as opportunities for growth, both in their professional and personal lives. Phil Hendrix’s commitment to nurturing inner peace and personal growth continues to inspire individuals to radiate positivity and tranquility in every sphere of their existence.


Project Manager

Sherry is a former Primary school teacher of 11 years and has now decided to move into the Project Management field by qualifying with PRINCE2.  While teaching had been her great  passion, of which there had been many ‘outstanding’ results, it was in fact time for a change.

Initially, gaining qualifications in the  business field she finds herself returning to the corporate world after spending her graduate year in the shipping industry. Sherry  is  very driven and hard-working, full of excitement for new changes ahead. Her mastering of the classroom, national curriculum, lesson planning and delivery  will no doubt be useful when managing upcoming projects.

Olivia Buckland

Community Coordinator

Olivia is driven by community and the potential/ power that a supportive network can have. She has built and scaled several charities and charitable organisations across education, the arts, mental health, and local government infrastructure – each with varying aspects of community at the heart of each.

Olivia was recognised as one of the Future100 – Top 50 Women to Watch UK in 2018 for this.

Olivia is looking forward to curating a calendar of events that are inclusive and empowering,  to inspire the interests of every member of The Grafter Community. She is passionate about fostering a culture of creativity/ communication and collaboration, where ideas are nurtured, and innovation thrives. Promise* you might even have fun along the way!

Rebel Venture

Join us on an innovative entrepreneurial journey and defy convention with meaningful and measurable progress for businesses with £2m-£25m revenues.


Ready to take the next step? Whether you’re looking to Grow & Scale or plan your 8 Figure Exit, our team is here to guide you. Let’s start a conversation.

Get in touch