Frequently Asked Questions

Absolutely. Most of our clients aren't planning to exit for 3-5 years, if at all. We work with founders who want to scale, reduce operational dependency, or simply build a better business. Exit readiness is about building enterprise value - whether you sell or not, you win.

We can explore equity arrangements, but only after completing a paid Business Diagnostic. We need to understand your business and team first before considering any equity involvement. To date, we've taken equity in just 2 of our 50+ client engagements - it's the exception, not the rule.

We're as focused on the founder as we are on the business. We're not spreadsheet junkies or corporate finance types. We're here to help founders achieve freedom in whatever way that shows up for them - whether that's getting out of the day-to-day operations, raising growth capital, preparing the business for exit, or finding the right buyer and making it happen. We've been in your shoes.

Many of our clients have been with us since we started the business. Your priorities and goals evolve - maybe you've conquered operational dependency and now you're looking at acquisitions, or you've grown from £5M to £15M and need different support. If we can continue adding value, we're happy to maintain the relationship. There's no obligation, but the option is always there.

No. We work with established, revenue-generating businesses (£2M-£30M) that are stable but stuck. If you're firefighting or in financial distress, we're not the right fit. We're growth and value-creation partners, not turnaround specialists. For turnaround situations, we recommend Chris Worden at DirectorFirst - they specialise in stabilising businesses in crisis.

We match based on sector-specific knowledge and cultural fit. Our Chief Exiteer, James Gairdner, is a psychologist - matching founders with the right Exiteer is a key area of expertise for him. We want to ensure your Exiteer has not only built and sold in your sector, but also understands how you work and what drives you. The relationship matters as much as the expertise.

Absolutely. More than 50% of our clients require confidential engagements due to the nature of the work we're doing - preparing for exits, exploring acquisitions, or strategic pivots that can't be public knowledge. Discretion and confidentiality are built into how we operate.

Yes. We understand not every founder needs a full 12-month programme. We'd undertake a discovery call to understand your specific challenge and give you a price to deliver that work. Whether it's a focused piece of strategy, a specific exit preparation task, or targeted support, we're flexible.

We can do both. For healthcare and consultancy businesses up to £10M enterprise value, we'll handle the sale process ourselves. For larger deals or businesses outside these sectors, we partner with Exitwise LLC to manage the transaction. Either way, you get end-to-end support from preparation through to completion.

Most of what we do is sector agnostic, but we appreciate that sometimes you need an want to work with someone that has deep domain knowledge of your sector. Across our team of Exiteers we have expertise across healthcare, professional services (consultancies), recruitment, hospitality, SaaS, AI, data, FinTech, property, and more! Checkout our Exiteer profiles, along with our client list to see the breadth.

We work with bootstrapped companies that have achieved success with somewhere between £2-30m in annual revenue. We also work with successfully established and funded companies that have reached Series-A. Our focus is not in helping our clients get off the ground - there are a lot of accelerators and specialists available. We experienced a gap for established companies that are doing well, but lacking support.