The Business 360 Diagnostic
Know exactly where your business stands. In a week.
One focused session with an Exiteer who has built and sold in your world. You leave knowing what matters most for your next chapter, whether that’s growing, raising or exiting.
£5,000 + VAT · Fixed fee · No obligation
Fixed fees · UK · US · AUS
Clients & Outcomes
What is it?
Where everything we do starts.
The Business Diagnostic is a structured, facilitated deep dive designed to surface what’s really happening inside a business. It looks at the whole picture: strategy, operations, delivery, commercial performance, risk and people.
Just as importantly, it creates space for founders to step back and talk honestly about what they want, what’s working and where things feel stuck. Founders often describe it as the first time they’ve had a clear, joined-up view of their business, and often like going through business therapy.
We don’t shy away from asking difficult questions and probing into the dark areas you’ve missed or tried to wilfully ignore.
Sound familiar?
The questions that keep founders up at night.
Is this business built to scale, or just built around me?
Decisions, key clients and problems still land on your desk. You’re not sure what would happen if you stepped away for a month.
Do I really know what’s driving our results, or am I guessing?
You’ve got numbers, reports and opinions, but not always confidence that decisions are based on the right signals.
Are we clear on where we’re going, or just reacting to what’s in front of us?
There’s momentum, but not always alignment. Strategy exists, but it doesn’t always guide day-to-day decisions.
Are we winning the right work, or just the work we know how to win?
Growth looks healthy on paper, but you’re not sure it’s the kind of growth you actually want more of.
What would someone outside the business really see?
If an investor, buyer or partner looked closely, you’re not sure what would stand up and what might raise questions.
Am I clear on what I actually want next?
Growth, investment, exit, something else. The options are there, but you haven’t given yourself space to choose properly.
The four quadrants
A complete view of your business health.
16 dimensions across four quadrants, so nothing important is looked at in isolation.
Support Services
These areas rarely drive excitement, but they’re where deals fall over, risks hide and growth quietly gets constrained.
Delivery
Can the business consistently meet expectations without burning people out or relying on constant intervention?
Strategy
Are you clear, aligned and pointing in the right direction?
Business Development
How the business presents itself to the market, how it wins work and how resilient its revenue really is.
How it works
From your documents to your next move.
- 01Before the session
Share your documents
We ask for around a dozen key documents, uploaded securely to our platform. We arrive already halfway to understanding your business, so the session can focus on what matters.
- 02The session
Up to three hours with an Exiteer
A founder who has built and sold in your world works through all 16 dimensions with your leadership team, in no more than three hours.
- 03The playback
One hour to read it back
We take you through what we found: where the business is strong, where the gaps are and what a buyer would see first.
- 04Your priorities
Agree what matters most
You tell us which areas matter most to you. From there we build your 90-day roadmap and propose specific next steps to help you grow, raise or exit.
What you get
What you’ll discover.
Each of the 16 dimensions gets a score, read against the evidence of other companies. You see at a glance where you’re strong and where the gaps are.
- What’s really driving performance
- Where the business depends too heavily on you
- Which problems are worth fixing, and which aren’t
- How ready the business is for what comes next
- Where value is being created, and quietly eroded
- What ‘good’ actually looks like for you
- A clear roadmap for where to focus your immediate time and energy
16 dimensions · Four quadrants
Illustrative scores for an example business.
The 5-question check
Five questions. Two minutes. An honest read.
Answer five questions and leave your email. An Exiteer reads every one personally. If our exited founders can help, we’ll be in touch. If we can’t, we’ll say so.
0 of 5 answered
A Grafter will read your answers personally and reply within two working days.
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Want to talk sooner? Book a call →How this fits into your journey
Not an end in itself. The starting point for whatever comes next.
Grow
If growth is the priority, the Diagnostic helps you focus effort where it will actually move the needle. It clarifies what’s holding the business back, what to fix first and what to leave alone, so growth comes from strength, not exhaustion.
Raise
If you’re considering investment, the Diagnostic surfaces readiness, risk and trade-offs early. It gives you a clearer view of what investors will see, where pressure will land and whether raising is the right move right now.
Exit
If exit is on the horizon, the Diagnostic shows you your business the way a buyer will see it. It surfaces what would knock value off a deal and what to fix before you go to market, so when the right buyer comes knocking you’re ready to sell on your terms.
Acquire
If acquisition is on the table, the Diagnostic makes sure your own business is ready before you look outward. It clarifies what kind of growth makes sense, what risks to watch for and how to avoid buying problems you don’t need.
Just stuck?
If nothing is obviously broken, but nothing feels quite right either, the Diagnostic gives you space to pause and take stock. It helps untangle what’s noise, what’s friction and what’s actually holding you back, so you can move forward with intention rather than inertia.
Ready to see clearly?
Let’s see where you are today and build a short-term roadmap that sets you towards your longer-term goals.
£5,000 + VAT fixed, no obligation. The report is yours either way.