A healthcare data business that proved itself in the NHS's hour of need, then turned to trusted friends to work out what came next.
The company
AdviseInc is a leading provider of software and services that help healthcare organisations save money, improve efficiency and drive better value through analysing their spend data. Founded by Mat Oram, the company built its reputation during COVID, creating a free PPE-tracking tool used by hospitals across the NHS.
The challenge
AdviseInc, a healthcare spend data management company, had a successful track record, especially during the critical period of COVID-19, where they collaborated with the NHS on crucial projects such as providing free tools for managing PPE. However, as the organisation navigated their next steps, the executive team recognised the need for external guidance to ensure that their business could not only sustain its growth but also strategically expand into new frontiers.
The challenge for AdviseInc was not just about addressing immediate concerns but about strategically positioning the company for sustained growth, innovation, and international expansion. Turning to trusted friends, The Grafter, to navigate this pivotal phase to help AdviseInc emerge with a refined strategy ready for the next leg of their growth journey.
Engagement with The Grafter
- 360° Business Assessment: Scrutinised AdviseInc's strategy, business development, support services, and delivery, identifying strengths, weaknesses, and areas for improvement, and ensuring alignment with AdviseInc's goals and the broader healthcare landscape
- Advisory board: Recommended and supported the creation of an advisory board of industry experts and thought leaders to guide strategic decisions, explore expansion beyond healthcare, and open doors to new revenue streams and partnerships
- Platform and presence: Recommended a full website refresh to ensure AdviseInc's online presence reflected its innovative solutions and market leadership"Not just a continuation, a strategic evolution."
The Grafter · on AdviseInc's refreshed strategy
The Exit outcome
The collaboration proved a transformative phase. Our involvement pushed AdviseInc to refine its strategy and develop a roadmap to double annual recurring revenue from £2.4 million to £4 million, challenging the organisation to look beyond its current trajectory, find untapped potential, and prepare for the impact of emerging technologies like AI.
It injected renewed energy into the business. Combined with strategic insight and effective use of the network, it positioned AdviseInc not only to retain existing clients but to actively pursue and capitalise on new growth.
In 2025, AdviseInc was acquired by NEC Software Solutions in a trade sale for an undisclosed sum. NECSWS provides software and services to healthcare organisations across the UK's NHS, Ireland's HSE and around the world, a natural home for AdviseInc's next chapter.
If you're at your own inflection point, it's worth a conversation.
There's a bit of groupthink, and having someone come in, in a friendly way, and be really honest: guys, why are you doing this? Have you thought about that? It's just been really helpful.
